Meal Pill Product Research Paper Example | Topics and Well Written Essays - 2000 words

Meal Pill Product - Research Paper Example The product is differentiated from other similar product types by the â€Å"completeness† of its nutrient components. Food supplements that are available in the market can only provide the necessary vitamins and minerals but are unable to incorporate calories, proteins and fibers due to technological limitation. The issues encountered by other food supplement companies are its inability to compress calories, proteins and fiber in pill form that is enough to sustain a body for a day. While attempts were made, they are still unable to perfect the technology as the end product tends to become bulky. The equivalent of our product in the market would be a combination of several food supplements and food drinks. The closest to our product is Ensure (Ensure, 2011), a nutrition milk, but it lacks the necessary fiber for the body to function. It has to be complemented with Metamucil (Metamucil, 2011) to supply the body of its fiber needs. For added energy, customers also need to take Clif Bar (Clifbar, 2011). This combination however no longer qualifies the competition to be a complete meal. Our product, Meal Pill, can do what all these three products can do, making it a complete meal. In addition, there is an inconvenience with the products offered by the competition. Ensure needs to be prepared by mixing it with water not to mention that it has an unpalatable taste while our product needs no preparation and has a neutral taste just like all pills.

Starbucks Company Research Paper Example | Topics and Well Written Essays - 2500 words

Starbucks Company - Research Paper Example The Company’s mission is to â€Å"inspire and nature the human spirit-one person, one cup and one neighborhood at a time.† The company has dedicated itself to serving people with the best coffee that the prevailing market can possibly offer. Starbucks’ main goal is to ensure that all their coffee is grown and natured under high quality standards, which they realize through the use of ethical sourcing practices. The intended suppliers of the company’s coffee personally tour its coffee firms in Africa, Asia and Latin America in order to select arabica beans of highest quality. Once the buyers have selected the beans, they are brought to the company’s roasting plants where experts bring out the rich flavor and balance of the beans via Starbucks Roast TM signature. Starbucks is committed to conducting its business responsibly and conducting themselves in ways that earn their partners, customers and neighbors respect and trust (â€Å"Starbucks Company P rofile†). The purpose of this paper is to describe how Starbucks Company uses the four management functions: Planning, organizing, influencing and controlling to achieve its goals. Starbucks Planning function Effective planning helps an organization in achieving its goals and objectives. The process often commences with the reviewing of the organization’s current operations and identifying the loopholes that need to be operationally improved. As such, planning encompasses the envisioning of the outcomes to be achieved by the organization and the necessary steps for achieving desired success. Success is often measured in terms of goals or financial terms including high rating of the organization based on the satisfaction of their customers. All businesses including Starbucks require a plan in order to grow and survive in their respective industries. Plans are significant in guiding Starbucks to accomplish its desired goals and objectives. The planning process is an essen tial element of an organization’s performance as it helps a business and its managers in determining processes needed to achieve the goals of the company. In any competitive industry, it is difficult to encounter businesses as frequently as is the case with Starbucks. The Starbucks Company has retails located in each and every street corner, a factor that places its retail shops right at the doorsteps of its customers. This makes it extremely convenient for consumers to buy a cup of coffee at a premium price while home, at the office or out for a fun day. The company’s functional plan organized along with its business plan has helped it to achieve a near monopoly in the coffee industry. Executive managers and company employees work hand in hand to ensure their customers are satisfied. Starbucks does not only train its employees on the hard production skills, but also on the soft skills on how best to interact with the customers and other stakeholders. Soft skills are s uch as donning an inviting smile or creating a friendly eye contact with the potential customers. In terms of legendary service, the Company remembers its regular customers and their preferred drinks. Starbucks is a service oriented companies that ensures a high degree of customer contact and visibility. It is of great significance for the company to continue training their employees with the sole aim of perfecting their service to both casual and regular customers since it is